Funding conversations succeed for two reasons: the borrower is in front of the right sort of lender, and that lender has been given what it needs to form an informed view. Both are settled before we approach a single lender.
Different requirements need different kinds of lender: pension and insurance-backed institutions writing large senior facilities against contracted income, Sharia-compliant bank finance, specialist credit funds for the complex and the time-critical, and short-term lenders for the deals that turn on speed. Most of them never advertise, and they price on how a deal is put together rather than from a rate card. Working out which of those a requirement belongs to, before anyone is approached, is most of the job.